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A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[41] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[41] Television and radio industries are the electronic media, which competes with digital and other technological advertising. 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Access includes 230 hours of content, monthly webinars, monthly coaching calls, monthly Q&A sessions with the Rainmaker staff, learning from other members, and a private forum to get your questions answered. Hi Alex, Amy Balliett 1.0 out of 5 starsGreat if you are 6 I really enjoy reading your articles, very uplifting for me. I find that Wealthy Affiliate is the best – online – university online. subscription services   Career Support Tips & tricks to help you get the most out of your online advertising. E-Business and Marketing Professionals Please, send me course updates & great offers Building an Icon The Digital Marketing Institute offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you. Get instant access to proven marketing training — for free. 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